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A toolkit to design more effective donation interfaces with deception.

This is your current design,
+0% clicked donate
but with a deceptive strategy, it might be better.
+50% clicked donate
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Preface
Deception and User Interfaces
This framework is part of a study where Yuan Jie explores socially acceptable ways of designing interfaces that utilise deception as a method to influence behavior. Deception is defined as altering information through less transparency, creating pressure, and encouraging risk-taking to make people favor a decision that benefits the deceiver. This framework presents the outcomes the study as a instructional guide to help you make your own deceptive interface.
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Introduction
Yes! Make people do what you want them to digitally!

Make socially acceptable deceptive interfaces in 4 simple steps.

About the Deceptive Interfaces Framework
The framework consists of four libraries that are designed to be considered in sequence. Each step consists of examples and guides that you can adopt in your own design. Follow the guide to make your own deceptive interface in sequence.
Click on each step to learn more
Step 1
Getting Inspiration
The idea is to get inspiration from common deceptive schemes. A good question to ask ourselves is “When did you feel like you were influenced to participate in an activity?”. This helps to make human biases easy to replicate and understand.
Step 2
Using Components
Different UI components can make people make decisions faster or slower. Craft the perfect interface using the right components after thinking about your target audience.
Step 3
Picking Strategies
Turning a deceptive scheme into a strategy can help you place different components into your interface. The study contains a collection of insights and strategies to help you bring different components together, to make a deceptive interface.
Step 4
Measuring Social Acceptability
Deceptive interfaces have different social acceptability. Here we learn how to measure how effective those interfaces are.
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Getting Inspiration
A question to ask yourself

When did you feel like you were influenced to participate in an activity?

A question to ask yourself
When did you feel like you were influenced to participate in an activity?
Popular Terms
Shopee
Game
Donation
36 Community Observations
Inspiration from Activities
A scam is a deceptive scheme used to get an unfair advantage over a situation to get things from people.
Think back to a situation that made you feel cheated or when someone took advantage of your trust, it is likely that you’ve been through a deceptive scheme.
These activities commonly leverage on human biases, which are common patterns that leverage the irrational decision-making of people. These patterns can be used as ideas to form a deceptive strategy.
Let's take a look at a few examples of how deceptive schemes can be turned into strategies.
Post It Thoughts
I felt cheated...
On Kickstarter when I was convinced to participate in their fundraiser.
Post It Thoughts
I participated because...
I made the decisions believing that other people did the same.
Strategy
If I could recreate it...
I will want to make a huge audience believe in each other to donate together.
Post It Thoughts
I felt cheated...
When I bought tissues from the auntie down the street.
Post It Thoughts
I participated because...
I felt bad if I didn't get the tissue because the auntie is directly selling to me.
Strategy
If I could recreate it...
I will want to let one person convince the next person to donate.
Try it yourself
Have you been through a deceptive scheme? Try this one yourself! Think back to a situation that made you feel cheated or when someone took advantage of your trust.
Post It Thoughts
I felt cheated...
Post It Thoughts
I participated because...
Post It Thoughts
If I could receate it...
The Deceptive Interfaces Framework help designers create socially-acceptable interfaces using human biases, inspired from deception.
Made by Yuan Jie