In this scenario, I change the donate button into a variable target that is set by everyone. I found out that what people feel is an acceptable amount can be nudged.
Typical Interface
33% clicked donate
This is a typical choice that is seen in our normal checkout user flow in digital experiences. The drawback of this technique is that it might be hard to predict how much control the user wants to donate or their donation appetite.
Scenario 10
33.33% clicked donate
This mechanism uses the default effect to anchor the price of a donation to the average of the community.
Eventhough this might be a good way to engage the community, it also creates pressure for the first person to start the effort. It also creates a pressure to perform or "donate" as well as the others.
Strategy
What happens when we try giving personalised "default" options?
Comments
Peer pressure influenced people to focus on the community. Here's what some people felt!
Person 1
People started to look at how the average might be fake.
Person 2
Pressure to start the community “drive”.
Person 3
Peer pressure
Person 4
didn’t want to look bad to others.
Person 5
They commented about the community aspect instead of the default.
Inspiration
You've probably seen this around you before.
Inspiration 0
Chinese New Year Ang Paos
Measurements
After measuring, people felt that this interface was not socially acceptable based on a deception score of 2.87/3.5.
1
Question
How much of a risk was it to donate in this scenario?
3
Not Risky
Very Risky
2
Question
When using this interface, how often do you feel unsure or uncertain about the outcome that will be given to you?
2.334
Not Often
Very Often
3
Question
On a scale of 1-5, how pressuring was the experience in asking you to donate?
2.666
Not Pressuring
Pressuring
4
Question
On a scale of 1-5, how motivating was it to donate using this interface?
2.666
Not Motivating
Motivating
Conclusion
Since people felt that this interface was not socially acceptable, we should probably not adopt this interface.
From this experiment, I found out that what people feel is an acceptable amount can be nudged.
This helps you vary the donation amount you get.
The Deceptive Interfaces Framework help designers create socially-acceptable interfaces using human biases, inspired from deception.
Made by Yuan Jie