In this scenario, I change the donate button into chance to win, to let people compete with one another. I found out that it is difficult to commit to a reward that is unpredictable.
Typical Interface
33% clicked donate
This is a typical choice that is seen in our normal checkout user flow in digital experiences. The drawback of this technique is that it might be hard to predict how much control the user wants to donate or their donation appetite.
Scenario 2
50.00% clicked donate
This mechanism adds a layer of competitive spirit to the donation mechanism. This ensures more amount of money is being donated, eventhough it might deter participation rates and raise suspicion.
This is a rather unfamiliar technique to most users, and could also raise more suspicion.
Strategy
What happens when we try framing donation as a chance to win?
Comments
People tried to outsmart the mechanism, leading to a sense of competitive spirit. Here's what some people felt!
Person 1
Everyone seems suspicious.
Person 2
Seems to be a fresh/new mechanism.
Person 3
Some of them tried to outsmart the mechanism.
Person 4
People tried to keep winning the prize.
Person 5
People felt a sense of "competitive spirit".
Inspiration
You've probably seen this around you before.
Inspiration 0
Scam Advertisement
Inspiration 1
MacDonald Kiosk
Inspiration 2
Save the Dog Donation Boxes
Measurements
After measuring, people felt that this interface was not socially acceptable based on a deception score of 2.75/3.5.
1
Question
How much of a risk was it to donate in this scenario?
4
Not Risky
Very Risky
2
Question
When using this interface, how often do you feel unsure or uncertain about the outcome that will be given to you?
3.1666666670000003
Not Often
Very Often
3
Question
On a scale of 1-5, how pressuring was the experience in asking you to donate?
2
Not Pressuring
Pressuring
4
Question
On a scale of 1-5, how motivating was it to donate using this interface?
1.833333333
Not Motivating
Motivating
Conclusion
Since people felt that this interface was not socially acceptable, we should probably not adopt this interface.
From this experiment, I found out that it is difficult to commit to a reward that is unpredictable.
This helps you remove suspicion from your donations.
The Deceptive Interfaces Framework help designers create socially-acceptable interfaces using human biases, inspired from deception.
Made by Yuan Jie